If you’ve ever used a search tool, then you’re familiar with classic keyword search. Type in some words or a phrase of interest and let your search engine of choice crunch through the storehouse of text to find the best matches for your input. Just because it’s common doesn’t mean it’s good. Keyword search in various guises has been around for [literally] centuries. The two biggest changes in the last fifty years have been automation and boolean search. However, there’s a new technology that is revolutionizing searching; allowing you to search in the same way you think about subjects. That technology is Semantic Search.